Cookie Policy
Last updated: 1 March 2025This Cookie Policy explains what cookies are, how RAToM Europe uses them on ratom.eu and shop.ratom.eu, and how you can control them. This policy should be read alongside our Privacy Policy.
01What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They serve various purposes: remembering your preferences, understanding how you interact with a site, and enabling certain features. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining until they expire or you delete them).
02How We Use Cookies
We use cookies in three categories. Analytics and Marketing cookies are only activated after you provide consent via our cookie banner. Strictly Necessary cookies do not require consent as they are essential for the website to function.
03 · Category 1Strictly Necessary
These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences or filling in forms.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | ratom.eu | Stores your cookie consent preferences so the banner is not shown again | 12 months |
| _shopify_s | Shopify | Session management for the online shop at shop.ratom.eu | Session |
| _shopify_y | Shopify | Persistent Shopify analytics identifier for shop functionality | 12 months |
| cart | Shopify | Stores your shopping cart contents on shop.ratom.eu | 14 days |
Analytics
These cookies help us understand how visitors interact with the website by collecting information anonymously. They are only set after you consent via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users by assigning a randomly generated number as a client identifier. IP addresses are anonymised. | 2 years |
| _ga_[ID] | Google Analytics 4 | Used to persist session state across page loads | 2 years |
| _gid | Google Analytics 4 | Distinguishes users for analytics aggregation | 24 hours |
Marketing
Marketing cookies are used to track visitors across websites to enable the display of relevant advertisements. They are only set after you consent via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta Pixel to deliver advertising and measure ad performance across Facebook and Instagram | 3 months |
| _fbc | Meta (Facebook) | Stores click identifier when a user arrives from a Facebook ad | 3 months |
| fr | Meta (Facebook) | Used by Facebook to deliver and measure relevance of advertisements | 3 months |
Managing Your Cookie Preferences
When you first visit ratom.eu, a cookie banner allows you to accept or reject non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the site, or by using your browser settings.
Most browsers allow you to control cookies through their settings. For more information on managing cookies in your browser:
07Google Analytics Opt-Out
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
08Changes to This Policy
We may update this cookie policy to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed.